Hey! guys! I am a student from Academy of art. Recently I got a new project which is to rebrand Long's Horseradish. So.....
it's really my pleasure if you guys are willing to help me do a little quick survey! ^^
Long’s Horseradish Survey
1. What is your age group?
o Under 18 years
o 19 – 29 years
o 30 – 39 years
o 40 – 49 years
o Over 50 years
2. Have you ever heard of Long’s Horseradish?
o Yes
o No (Go to 8)
3. If yes, from where did you hear about Long’s Horseradish?
o Advertising
o Recommended by friend/colleague
o Online search engine (Google, Yahoo, MSN, etc.)
o Farmer Market (Please specify _______)
o Other
4. Have you ever tried it before?
o Yes
o No (Go to 8)
5. If yes, where did you get?
o Central market in Pennsylvania
o Online shopping
o Gift
o Others (Please specify__________)
6. If yes, what’s your feeling of Long’s Horeradish?
______________________________________
7. What’s your impression of Long’s Horeradish?
o Fresh
o Natural
o Organic
o Hand-made
o Traditional
o None of above (If you have one, please specify __________)
8. Will you buy it again or not?
o Yes
o No (why? _____________)
9. Do you have any favor brands of horseradish?
o Yes (What brand? __________)
o No
10. What made your decision in the market/ store
o Fresh
o Organic
o Reputation (The most popular one)
o Packaging
o None of above (If you have one, please specify __________)
11. Can you use one word (or one sentence) to describe your feeling of horseradish?
____________________
Thank you really really much!!!!!!!!!!
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