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It's a term coined by a person who was overzealous about eating vegetables within 20 minutes of pulling them out of the ground and living in a commune. It's not for people who are truly interested in being healthy IMO.
I am serious about the above, I've read the article before and it is someone who was extreme but it does not apply to people who choose not to eat food that damages their bodies or doesn't make them feel good. The term never really took off thank goodness because the media would definately have a field day with it.
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